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Bubbledrop

UX|UI | Branding 

Duration : 3 months | 2022

Chennai, India’s sixth-largest city gets an average of about 1,400mm (55 inches) of rainfall a year, more than twice the amount that falls on London and almost four times the level of Los Angeles. Yet in 2019 it hit the headlines for being one of the first major cities in the world to run out of drinking water—trucking in 10 million liters a day to hydrate its population.


PROBLEM STATEMENT:
The inconvenience of packaged water can delivery in the city of Chennai - 
The outdated hassle of reaching out to a shop owner or business for access of drinking water, especially during summers in Chennai is a problem that society faces due to the steady decline of underground water.


FOCUS:
This project will focus on providing a viable solution to the issue of
packaged drinking water delivery service,  that can be shipped along the demographic canvas of Chennai city by analyzing the qualitative research.

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INFORMATION ARCHITECTURE

The Information Architecture was created from drawing conclusions from the interviews and surveys as well as assumptions made from the user journey. 

LO-FI SCREENS

Lo-Fidelity screens were drafted initially to fix the framework of the final prototype that could be used for testing.

Hi-Fi Screens

Clickable Prototype

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Branding

Conclusions

After a round of user-testing with a sample of 4 participants, the following were concluded as the developments that could be made to scale the interface and also open up possibilities for future avenues:

  • An interface for the delivery executives that will help with the specifications for delivery and also for logistic purposes.

  • With the initial iteration being a web application, the whole interface could be developed as stand-alone application to improve user retention and to scale it easier.

  • Providing a user profile page to add exclusivity and also help acquire user data like e-mail, phone number, etc.

  • Formulating credit point system for referrals and also provide more options for payment.

  • With the inclusion of backend support, Google Maps can be integrated to improve the interface for adding new addresses.

  • The order status can be improved by adding live location of the delivery executive once the order is placed.

  • Further research could be done to focus on small businesses, IT parks and companies that use drinking water subscription, in order to extend the solution and further scale the product.

  • Introducing more illustrations to make the application more interactive.

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