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Trekka

Product Design | Backpack Design

Duration: 6 months | 2018

DESIGNING FOR THE MARKET:

To design a range of trekking bags/rucksacks in accordance with the market trends and to conceptualize suitable variations. This involved analyzing the regional and global markets, through online marketplaces and also through local market visits around the metropolitan cities of Chennai and Bangalore. 

DESIGNING FOR THE USER:

To identify the consumer and the problems faced by them to give suitable and feasible solutions. This was achieved through an online survey sample of 50+ consumers and also direct interviews with the target audience.


This project was commissioned by Strabo Bags, a subsidiary of VKC Groups, one of India's leading footwear brands and was successfully concluded as the backpacks were shipped to both online and regional markets.

FINAL SKETCHES

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